Incognitus Blog

The Incognitus Blog. All about events, digital, and the inbound approach.

Posts by Raffy:

costs or investments in growing better: what our business spends on

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Raffy Jun 27, 2020 5:04:28 PM
costs or investments in growing better: what our business spends on

How do you decide if an investment is worth it? How much more sales do I have to generate to make a new hire worthwhile? Are my products priced right?

To sustain and to grow a business, we have to make sure we generate enough value. To generate value, there are costs. Measuring costs help us bill customers, invest in people, supplies, and other resources. We get to make decisions that optimize our business growth.

Not identifying your costs will not make costs go away. We spend on cafe drinks and snacks while we wait for your next meeting. We pay for fuel to get us from office A to client B. Someone will still have to pay for these. And if the business is not paying for it, it will be out of our pockets.

8 Weeks of Sales Pipeline Generation Bootcamp

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Raffy May 6, 2020 1:09:58 PM
8 Weeks of Sales Pipeline Generation Bootcamp

I’m not a salesperson. I haven’t been trained as one. I don’t like the idea of selling or being sold to. I’d rather initiate the engagement. I’d rather be helped on demand and go about buying my way. I do not take kindly to salespeople who interrupt and insist.

I am not about to do the same thing.

But I did need to learn how to sell AND how to do that in an inbound way. Sales + the HubSpot way. And if anyone can teach me to do that the HubSpot Sales Pipeline Generation Bootcamp seemed like the best bet. 

Digital Inside

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Raffy Apr 28, 2020 12:00:48 PM
Digital Inside

I’m Raffy Santos, head of Digital Services at Incognitus. I am the point person for the set-up and use of our technology. If its about the VPS, Wordpress, its plugins and integrations, Google analytics, HubSpot platform, EventEspresso, Woocommerce, tag me. On the side, I moonshine as run director and location-aware apps geek for our event ops.

9 Tools We Use for Remote Work

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Raffy Apr 28, 2020 11:49:56 AM
9 Tools We Use for Remote Work

Is spending 20% of your life on the road not working out for you? Do you need to avoid some bug making its rounds in your workplace? Do you want to stay in your jammies while being uber-productive? We all have a job to do at work but wouldn't it be good to be as effective at home.