Incognitus Blog

I’m not a salesperson. I haven’t been trained as one. I don’t like the idea of selling or being sold to. I’d rather initiate the engagement. I’d rather be helped on demand and go about buying my way. I do not take kindly to salespeople who interrupt and insist.

I am not about to do the same thing.

But I did need to learn how to sell AND how to do that in an inbound way. Sales + the HubSpot way. And if anyone can teach me to do that the HubSpot Sales Pipeline Generation Bootcamp seemed like the best bet. 

In 2014, Incognitus began as an Events Agency. As an Events Director, the role I played was comfortable and familiar. Clients would invite us to bid for projects and our team would come up with concepts and budgets. When working on an event, our job was to streamline logistics from conceptualization to execution to meet the client's needs.

Here at Incognitus, we adopt a marketing philosophy and methodology called Inbound.

I’m Raffy Santos, head of Digital Services at Incognitus. I am the point person for the set-up and use of our technology. If its about the VPS, Wordpress, its plugins and integrations, Google analytics, HubSpot platform, EventEspresso, Woocommerce, tag me. On the side, I moonshine as run director and location-aware apps geek for our event ops.

Is spending 20% of your life on the road not working out for you? Do you need to avoid some bug making its rounds in your workplace? Do you want to stay in your jammies while being uber-productive? We all have a job to do at work but wouldn't it be good to be as effective at home.

Hello, I am Tanya the head of Event Services at Incognitus.

Creating Buyer Personas for your Business

 

Customers are at the heart of every business. Being helpful to today's empowered buyer begins with getting to know them better. Building a buyer persona for your business is a good place to start.

No two events are the same. Your approach will vary for a business function versus a social gathering. Whatever the event type may be, each one will need attention to detail and focused planning. Selecting the right venue is pivotal to an event's success as it sets the tone and mood of your activity. Upon the arrival of your guests, the venue will create the first and most lasting impression of your event.