What is Online Content and Why is it Important for Digital Marketing?
It’s everything you see online.
Inbound Insights
The Incognitus Blog. All about events, digital, and the inbound approach.
Before Creating Your Online Content
Content generation is essential in any digital marketing effort. Before clicking away to write your...
Completing a Content Audit in 4 Steps
Content is essential to the Inbound Approach. However, developing new content is expensive. The...
Storify Your Content
HI! I’m Cherie (Mercado-Santos), and my background is broadcast journalism. And in journalism,...
Setting Goals to Drive your Marketing Strategy
Businesses today need to create a presence online to remain relevant to their customers. In the...
costs or investments in growing better: what our business spends on
How do you decide if an investment is worth it? How much more sales do I have to generate to make a...
8 Weeks of Sales Pipeline Generation Bootcamp
I’m not a salesperson. I haven’t been trained as one. I don’t like the idea of selling or being...
8 Takeaways from my 8-Week Journey to Becoming a Lion
In 2014, Incognitus began as an Events Agency. As an Events Director, the role I played was...
Why Inbound
Here at Incognitus, we adopt a marketing philosophy and methodology called Inbound.
Digital Inside
I’m Raffy Santos, head of Digital Services at Incognitus. I am the point person for the set-up and...