Using Different Video Types to Deliver Your Brand Message

Leveraging Video Strengths to Connect with Your Audience


Video content is one of the most effective ways to convey your brand’s story, engage your audience, and drive action. Whether you’re crafting social ads or the latest version of your Corporate AVP, the right video can make a significant impact. Different video types have their own strengths and best use cases. Understanding how to leverage them is crucial for effective brand messaging.

Here’s a guide to using different types of video content to deliver your brand message effectively.

Lighting equipment for video shoot

1. Short-Form Content

Short-form videos are perfect for grabbing attention quickly. These videos should be punchy and to the point. Use them for social media ads, product teasers, or quick tips. Short-form videos work well on platforms like Instagram, TikTok, and Twitter where users scroll rapidly.

Start with a strong hook to capture attention within the first few seconds. Use fast cuts and dynamic visuals to keep the energy high. Remember, the goal is to make an immediate impact and leave a lasting impression. Keep short-form videos between 1 to 3 minutes and focus on a single, clear message or idea.

Strengths: These videos are excellent for creating buzz and increasing brand visibility in a short amount of time. Short-form videos are great at gaining instant engagement and capturing attention immediately. Their singular focus helps viewers process information quickly and take action. They are versatile and are ideal for a variety of uses, from ads to teasers. 

2. Social Ads

Social ads are designed to drive specific actions, such as clicks, sign-ups, or purchases. They should be highly targeted and tailored to the platform's user personas. Social ads are great for promoting your brand to a broader audience.

Include a clear and compelling call-to-action (CTA). Use eye-catching visuals and concise messaging to drive engagement. Tailor your ads to the specific platform and audience to maximize impact.

Strengths: Social ads are designed for specific audiences ensuring that your message reaches the right people.  They can drive immediate action, boosting conversions and sales.

3. Long-Form Videos

Long-form videos allow you to dive deeper into your content. Use them for tutorials, explainer videos, product demos, detailed narratives, or company stories. These videos work well on platforms like YouTube or your company’s website. These are the channels where viewers are more likely to engage with longer content.

Keep the content engaging throughout. Break it up into sections with clear transitions to maintain viewer interest. Use graphics and text to highlight key points. Long-form videos should tell a story that flows. A smooth narrative keeps viewers hooked from start to finish.

Strengths: Long-form videos provide an opportunity to showcase your expertise and authority. You build trust and a stronger connection with your audience by sharing relevant and robust information with them.

4. Event Coverage

This next video type is often overlooked. Event coverage videos capture the highlights of your events. They can be used to showcase your company's culture and activities. These videos are great ways to engage your audience. It gives them a behind-the-scenes look at your brand. Showing your brand’s involvement in the community or industry makes you more real and relatable to them.

Focus on the most exciting and engaging moments from your event. Use a mix of wide shots and close-ups to give a comprehensive view of the event. Interview participants to add a personal touch and provide various perspectives. Capture the key moments and successes of the event to create an engaging narrative. Highlight the energy and atmosphere of the event to make viewers feel like they’re part of it.

Strengths: Event coverage videos highlight your brand’s active role in the industry.  They reflect your brand's dynamism and commitment. They’re excellent for building community and trust with your audience. These videos humanize your brand and build a stronger connection with them by showcasing real events and experiences.

5. Corporate AVPs

Corporate Audio-Visual Presentations (AVPs) are a great way to showcase your company's achievements, values, and vision. They are often used for presentations, meetings, and online content. These AVPs present an overview of your company in a polished and professional manner.

Just like any other video content, storytelling is key. Your AVP should have a clear and engaging narrative. This will seamlessly guide your viewer through the company’s journey, achievements, and future aspirations.

Ensure that the AVP aligns with your brand’s visual and tonal identity. Use your brand’s colors, fonts, and logos strategically in the video. Use a mix of live footage, animations, and graphics to keep the viewer engaged. Visual variety can help maintain interest and highlight different aspects of your message. A professional voice-over can add a polished touch to your AVP. Choose a narrator whose voice matches your brand’s tone and style.

Strengths: Corporate AVPs effectively communicate your brand’s identity. They give your audience a clearer picture of who you are, what you do, and how you do it.  They’re extremely useful for investor presentations, internal meetings, and public relations.Behind the scenes photo of team during a video shoot


Video is a powerful tool for delivering your brand message. Understanding the different types of video content and how to use them effectively can help you engage your audience, build brand awareness, and drive action.  Each type of video allows you to connect with your audience in different ways and at varying levels.

By tailoring your video content to the platform and audience, you can create memorable and impactful brand messages. Understand your audience and create videos that resonate with them. By doing so, you can craft and deliver compelling brand messages that stand out. Remember to keep your videos high-quality, engaging, and aligned with your brand’s voice and message.

Whether it’s short-form content, social ads, long-form videos, event coverage, or corporate AVPs, Incognitus is here to help you every step of the way. We have the expertise and creativity to bring your brand’s story to life. Let’s work together to create videos that inspire, engage, and drive results. Happy filming!