Content is essential to the Inbound Approach. However, developing new content is expensive. The best way to start is by identifying your available content and leveraging it to generate return on investment.
The Incognitus Blog. All about events, digital, and the inbound approach.
Posts by Tanya:
Businesses today need to create a presence online to remain relevant to their customers. In the rush to build awareness, we often develop content and execute campaigns with no clear plans in place. This makes it hard to track our progress and measure return of investment. It's time to step back, regroup, and define what we want to work for, what we intend to achieve.
Goals provide a clear vision of where we want to be and help define the roadmap to get there from where we are now. Examining and establishing our goals give our efforts a laser-like focus as we work to hit our targets.
According to HubSpot, the goals of marketing fall into the 5 areas:
In 2014, Incognitus began as an Events Agency. As an Events Director, the role I played was comfortable and familiar. Clients would invite us to bid for projects and our team would come up with concepts and budgets. When working on an event, our job was to streamline logistics from conceptualization to execution to meet the client's needs.
Hello, I am Tanya the head of Event Services at Incognitus.
Creating Buyer Personas for your Business
Customers are at the heart of every business. Being helpful to today's empowered buyer begins with getting to know them better. Building a buyer persona for your business is a good place to start.
No two events are the same. Your approach will vary for a business function versus a social gathering. Whatever the event type may be, each one will need attention to detail and focused planning. Selecting the right venue is pivotal to an event's success as it sets the tone and mood of your activity. Upon the arrival of your guests, the venue will create the first and most lasting impression of your event.